“A brand is not what YOU say it is, but what THEY say it is”
“Be different”
Links:
- URL: ‘The Brand Gap’ tussen strategie en design (Molblog)
- Slides: The Brand Gap (SlideShare)
- Book: Brand Gap (bol.com) or (amazon)
Links:
- URL: ‘The Brand Gap’ tussen strategie en design (Molblog)
- Slides: The Brand Gap (SlideShare)
- Book: Brand Gap (bol.com) or (amazon)
